Client: Ekokumppanit Oy
Ekokumppanit Oy intended to get Tampere citizens to use eco-friendly transportation through a simple and easy environmental campaign.
The concept was to establish a touristic route around Tampere focusing on the most emblematic buildings and areas that are accessible by bicycle.
Participants would get historical information and other important facts about the places. They could provide their information online through a simple form and participate in a raffle.
Various prizes were given to participants, from TKL gift-cards to laptops.